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Retail Services and Merchandising |
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Counter Intelligence Merchandising stands above its competitors by focusing its efforts on results. For years, our clients have benefited from increased sales by virtue of our Merchandising Services. Three major factors help contribute to the success that we bring to our clients. They are ; Technology; Pricing; Purpose. While examining the competitive advantage of Counter Intelligence, one only needs to look at the investment that the company has made to technology. At every level of the organization, from office operations to on-the-fly Retail Merchandising enhancements, Counter Intelligence gets the job done faster, better and more accurately due to its technology. We have developed an application called MIG (Merchandising Intelligence Gateway) that allows for the communication of all Retail Merchandising processes between the Retail Services and the administrator in the corporate head office. The MIG tool completes the communication cycle by allowing the client to view their Merchandising Services information in detail or in an easy to navigate dashboard, that displays the information graphically. Also, Counter Intelligence has made some significant investment by providing most of their 400+ nationwide merchandisers with portable computer tablets. These tablets allow Retail Services to instantly be recorded, improving the quality of the information that ultimately gets delivered to the client. With instant communication and the ability to scan products or additionally to have Plano grams uploaded directly to the tablets, our clients get up to the minute control on any change that might occur. This happens whether we are Retail Merchandising Toronto or any other location in Canada. The tablets provide that direct connection to your retail product. Another good example of the how Counter Intelligence uses technology to improve on its efficiencies is by utilizing the well known advantages of GPS Mapping. |
With 400+ merchandisers to coordinate and thousands of service calls per week, GPS mapping becomes a necessity for proper planning. Regional teams are developed with area supervisors that help coordinate the daily execution of services all the while having the ability to pool from nearby merchandisers when a major service is required. For example if Merchandising Toronto for an event such as a product launch or complete store redevelopment is needed, then the Retail Merchandising Toronto team is identified and deployed with ease. GPS technology allows for the fast but educated analysis for Merchandising Toronto, in this instance, and our staff is deployment in times when our clients need it. The second major factor for client success is Pricing. Counter Intelligence has carved out the sweet spot between the large corporate entity and the small business owner. That sweet spot allows for the maximizing of your product’s potential, while keeping the price as low as possible. With 400 + merchandisers across Canada, Counter Intelligence allows for a flexible variety of servicing, but by keeping a smaller head office can minimize the overhead costs and keep your price competitive. In the end, with Counter Intelligence, you get to have your product displayed all the while maximize your profits. The last key factor that contributes to the success of our clients is a Sales Focus attitude. Making your product look nice and ready to buy on the shelf is only one part of the Retail Merchandising process. By providing detailed reporting by location on the best performing products and the movement of stock within your network of retail outlets, Counter Intelligence can provide you with the information you need to make better decisions and once again maximize your profits through Retail Services. |
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